Research to business solutions is more than just facts, figures and pretty charts. It is providing in depth and insight learning about consumer wants, needs and expectations in the perspective of the competitive environment. Only experienced researchers with the passion and dedication to explore, with new interest every time can provide such insights. It's the people who count. Every research organization has computers, plotters, statistical programmes and focus group rooms. But we have more than just that... To us in Cfore conceptualizing the clients problems and research needs are the most important. No pet methodologies, no fixed theories. There are scientific rules to guide and provide the heuristics but it is always the researchers who produce the useful, clear insights necessary for marketing actions. We have some tools to help us and we use them to sharpen our analysis, they no way replace thinking. Cfore distinguishes itself through its ability to conduct research aimed at highly specific groups as well as those, which tend to be difficult to reach… with our aim being to measure and understand their behavior and attitudes. Cfore applies both quantitative and qualitative techniques to its research.
Cfore has been conducting election surveys for past 18 years, the findings of which have been published in different magazines, newspapers and telecast by different news channels .The accuracy rate so far has been about 95 percent. Some major political parties have used services of Cfore in devising their election strategy and distribution of tickets. Cfore has conducted over 1000 opinion polls for various publications & TV Channels on a vast range of issues. Reputed News papers & magazines like Hindustan Times, Mint, The Wall Street Journal, Outlook, Open, Brunch, Indian Express, Financial Express, Hindustan Times, Kannada Prabha, The New Indian Express, Midday, Vijay Times have commissioned and published Cfore surveys. TV Channels like NDTV, CNN - IBN, Star News, Doordarshan, TV9, Suvarna News, E TV, Lok Sabha TV, Asia Net have also telecast Cfore polls.
We conducted pre poll survey and exit poll for recent Karnataka elections. Our projections were most accurate in terms of vote share and seats projected for different parties.
